MSN Messenger Advertising Idea

[imported_James]

When having a discussion in MSN messenger, text based adverts appear in the bottom of the chat window. These adverts are completely irrelevant and not once have I been tempted to click them.

I just had the idea that they ought to work from Google's principal of targetted ads, and perhaps pick up keywords from an MSN messenger conversation and then display a relevant ad for that conversation. This way people would click way more often.

One problem I can think of is that you often move through different topics of conversation very quickly, so ads would only be able to have a 10-20 second slot.

[Assadar]

People don't like the idea that their conversations are spidered for keywords. Then they are doing like gmail who reads your emails for targgeted ads.

[imported_James]

It doesn't necessarily have to store the conversation, just pick out keywords from it.

[t0x1c]

Yeah, I agree, some of the ads are horrendously irrelevant. I was just talking to this guy about a new computer, now if a computer ad appeared, I would of clicked probably...

[imported_James]

Precisely. I imagine in their search marketing upgrade they might just consider adding that to MSN Messenger 8 or whichever release follows their upgrade.

[WalkingSnake]

Originally Posted by James

It doesn't necessarily have to store the conversation, just pick out keywords from it.

However, the general public wouldn't know that. The average computer user isn't too smart with things like this, and will think somebody is reading their conversation..

Just a thought.

[Simon Koldyk]

The thing is, MSN is always connected to a MSN server, if they started to publically tell me they were "spidering" my conversations I wouldn't like it. I use Gmail for stuff that has no business relation to it, and have to use my private email for contracts and stuff and I'm fine with that. But I do use MSN for business and I would hate to have to start only using Google Talk, because not everybody has that. I just don't trust Microsoft on how they use my data, until Google makes that mistake I'll continue to believe them.

[DavidM]

Imagine trying to recommend a product or a service to a client of your own and then the messenger you are using stealing your client. HAHA Not very nice.

[Rob Manchester]

Originally Posted by imported_James

When having a discussion in MSN messenger, text based adverts appear in the bottom of the chat window. These adverts are completely irrelevant and not once have I been tempted to click them.

I just had the idea that they ought to work from Google's principal of targetted ads, and perhaps pick up keywords from an MSN messenger conversation and then display a relevant ad for that conversation. This way people would click way more often.

One problem I can think of is that you often move through different topics of conversation very quickly, so ads would only be able to have a 10-20 second slot.

Its a intresting idea but if they are not on the screen for very long like you say menny people would see them or not have chance to click on them