14-06-2007, 11:14 PM
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#1 (permalink) |
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Business Guru
Join Date: Dec 2003
Location: Near Inverness, Highlands, Scotland
Posts: 7,883
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Aiming for the Longtail
A nice post on trying to detemine which longtail phrases may have a structure you can aim for when doing your SEO and PPC:
http://www.seomoz.org/blog/identifyi...-tail-patterns 
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SEO specialist |
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02-07-2007, 12:50 PM
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#2 (permalink) |
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Junior Member
Join Date: Jun 2007
Posts: 6
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Re: Aiming for the Longtail
Brian, nice article, thanks...
Long tails are the way to go in many industries, ours (personal injury lawyers) is a prime example. If you have an accident in Tesco I doubt you will go and look for 'personal injury lawyer' on Google, instead you will search for something like 'supermarket accident claim' or something similar. We lost a fortune on Adwords chasing generic phrases, now we have hundreds of longtails, as a result the cost per click is much lower and the quality of leads is higher! Look at that, didn't even mention my blog...lol |
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02-07-2007, 03:06 PM
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#3 (permalink) |
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Business Guru
Join Date: Dec 2003
Location: Near Inverness, Highlands, Scotland
Posts: 7,883
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Re: Aiming for the Longtail
Heh heh.
Nice to see you follow over from UKBF - and good to hear about the long tail - I think the point you underline is that it's seriously important to target keywords that searchers may be using.
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