Free / cheap Advertising

[ptamber]

Hi

I am just starting out with my business, can anyone advise the best ways to place adverts - I've done a few online which have been free but am on a small budget as i'm just starting out. Looking to advertise to health / wellness customers.

Thanks

[Brian Turner]

I think SEO is the first place any new business should start with - set the firm foundations for the long term, in order to draw leads from search engines at relatively little cost. SEO rocks.

[UK Contract Centre]

Out of interest Brian what sort of pricing do you charge for SEO?...

[Brian Turner]

Depends on what the goals and size of keyword list are. It's service based, so it really varies between clients. Feel free to give me a call sometimes if you'd like to discuss anything - my main business site is here:
http://www.britecorp.co.uk/contact/

[tops22]

I made up business cards when I first started and dropped them everywhere and I also made a T-shirt with a slogan and my email address and I wore it to the beach several times. Those are just a few cheap offline things that I did. I also agree to do things that will build you up in the long run. Nobody is going to get rich overnight; however, you can make a nice living and become financially independent if you put in the time and effort with firm set goals for your business and for yourself.

[stratigen]

Hi,

I'd suggest getting some A5 leaflets, business cards, flyers, etc., printed.

Then, find 'non-competing, but related' businesses, that are in the similar sort of 'fitness, lifestyle, health, pampering' market as your business. This might include - hairdressers, tanning salons, gyms, health food shops, homeopathics, etc., Not all will be willing to do this but, given there are always leaflets in these sorts of businesses, some hard work and 'pounding the pavements' should pay some dividends.

Good luck,

Regards

Steve Jones.

[nangel78]

I would try getting out word of mouth as well through friends and contacts too.

[taiarain]

Postcards and flyers can be done on the cheap. Postage will cost you more than the actual paper and printing.

[mytchell]

Your Headline is the most important part of your Ad
In the ad itself the most important element is the headline. The headline is either the heading that goes at the top of the ad or if there’s no heading it’s the first words of the ad. If you're on the radio it's the first thing people hear. If it's TV it's the first thing they see and hear. The headline needs to grab peoples’ attention. One change in a headline can produce a 50-100% increase in response.

One of the biggest challenge that any print advertiser faces is getting people to read their ad – let alone for the ad to produce a result. So the main purpose of the headline is not to sell your product – it’s just to get people to read your ad.

The headline should be about your readers – not about you. If your headline has the name of your business in it, you are probably losing out. Imagine you owned a company selling £10 fire alarms. Which of these headlines do you think would be most likely to get the reader’s attention:


Simpson Fire Alarms - Your Guarantee of Safety

OR

Is your Family's Life worth the price of a round of Drinks?

Be adventurous with your headlines. Test different versions to see what works best. There are no rules – except what works.

[Solicitors Mortgages]

Originally Posted by mytchell

Which of these headlines do you think would be most likely to get the reader’s attention:


Simpson Fire Alarms - Your Guarantee of Safety

OR

Is your Family's Life worth the price of a round of Drinks?
.

For me it would be the top one It has the magic words Guarantee and Safety..... but your point is a valid one.

James.