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Old 31-12-2006, 12:27 AM   #1 (permalink)
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Default Good site - Bad site?

This is probably a bit of a vague question, dependant on many different factors, but I'll ask anyway.

What amount of visitors to a site would you consider to be good?

On one of my sites I'm getting between 100-150 visitors/day and I spend £9/day on Google sponsored links. According to the 1% rule I should be getting around 1 or 2 visitors taking action, which is about right.

Now, if out of all the billion websites (or however many there are now) only 1% of them are going to do any business, is 150 visitors/day a good result?

Also, I saw a figure in another thread somewhere on this forum saying that a website that brings in sales of £100/month would be worth £2,400 - does that mean that a website with sales of £1,000/month would be worth £24,000? It sounds alot.

Any thoughts peeps?
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Old 31-12-2006, 12:56 PM   #2 (permalink)
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Default Re: Good site - Bad site?

That's exactly the point - it's not the number of visitors you - it's the number of *targeted* visitors likely to respond to a specific call to action.

For example, I have a client who sells industrial machinery, and receives around 30 visitors a day on average due to the SEO work I do for him. 30 visitors sounds poor, right?

But these visitors are so very well targeted to his market, that the profits from any single sale will pay for the SEO campaign for around 4 years, and still be in profit. And he has made multiple sales because of it.

Hm...think that means I'm charging too little.

But this traffic is so well targeted that when
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Old 01-01-2007, 01:34 AM   #3 (permalink)
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Default Re: Good site - Bad site?

Quote:
But this traffic is so well targeted that when
....and, and... come on Brian, what happened? Did you have to go to the loo? We're all on tenterhooks here Happy new year by the way.
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Old 10-01-2007, 03:55 AM   #4 (permalink)
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Default Re: Good site - Bad site?

Quote:
Originally Posted by geti View Post

Also, I saw a figure in another thread somewhere on this forum saying that a website that brings in sales of £100/month would be worth £2,400 - does that mean that a website with sales of £1,000/month would be worth £24,000? It sounds alot.

Any thoughts peeps?
I would take a guess that it was possibly PROFIT not sales.

1% conversion of visitors sounds about right (depending on product) as Brian said, targeted traffic is important, but also a page that then converts that traffic inot sales is equally necessary.

James.
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Old 10-01-2007, 11:34 AM   #5 (permalink)
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Default Re: Good site - Bad site?

Oops - bad edit on my part - I'd already covered the info in the lines above.
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Old 28-01-2007, 09:47 PM   #6 (permalink)
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Default Re: Good site - Bad site?

This is interesting information, I receive an average of 100 visitors a day on my site and wondered how good or bad this was, I'll remember the 1% rule and keep that in mind.
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