Banner advertising

[Brian Turner]

Tried a couple of banner advertising programs recently on my sites, to try and generate some extra revenue.

First was Burstmedia - ran it for a couple of days, but only 10% of the ad impressions were actually paid for, with the other 90% just being junk - no better than Google's Public Service Ads on Adsense. Meant a daily revenue of around $1 for 10,000 impressions. Pretty crap.

Tried BannerConnect next - after 1 day deliver 14,000 impressions, and all were ads - 35 clickthroughs. Revenue? $1 bloody 69. eCPM was just 12c.

I can usually get at least double that on Adsense, and if I were running an affiliate program through the clicks for some of the services advertised I'd probably be earning much more.

Overall experience so far - banner networks pay a pittance, and just aren't worth bothering with as a publisher.

[BidMaster]

I put adsense on my site

Didn't even bother to check the account as the site is a new start and it will take time to build customers

checked a few days ago and I am getting approx 50cents for every click through

nearly died of shock - didn't realise the pay out was so high - I was expecting bout 5 cents per click through

sticking with adsence

[Brian Turner]

Payouts tend to vary - funnily enough, I tend to see higher payouts on lower clickthroughs, but once the clickthroughs increase, the payout amounts decrease!!

[Melos]

I stick with Google Adsense as well. Since I have other sources of income, I don't mind waiting for my $100 check. I really can't figure out my "usual" click through rate, because they vary from really low to quite high.

[Jimbo]

I can't help wondering how some of the bigger networks can get away with $10 - $20 cpm rates? The disparity between banner networks - at a few cents per 1,000 impressions - and the likes of, say, Lycos, is difficult to understand.

[nangel78]

I never saw banners as helping a lot. I usually ignore them myself.

[Melos]

Well, I have to say that I run banner ads on one of my websites. But they are not from a banner advertising network or anything. I use a banner rotater and put in banners of affiliate programs that I want to advertise - and my own sites. Its relatively unobstrusive on the site and I have gotten sales through it.

[compuclean]

I used to run with UKBanners - I had to have banners on my site, and for ever ten banners displayed on my site, 8 of mine would be displayed on other sites.

In the end, I thought it made my site look tacky.

I do use AdSense now, and I'm thinking of taking the ads off of the main pages, and just running them on the "Helpful Hints" series.

[aibaryo]

The Banner advertising is really unuseful fo our company?
Our company wanrt to make some banner advertising too,
so how can we do?

[Webmasis]

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