Banner advertising

[a_marketer]

Originally Posted by Brian Turner

Tried a couple of banner advertising programs recently on my sites, to try and generate some extra revenue.

First was Burstmedia - ran it for a couple of days, but only 10% of the ad impressions were actually paid for, with the other 90% just being junk - no better than Google's Public Service Ads on Adsense. Meant a daily revenue of around $1 for 10,000 impressions. Pretty crap.

Tried BannerConnect next - after 1 day deliver 14,000 impressions, and all were ads - 35 clickthroughs. Revenue? $1 bloody 69. eCPM was just 12c.

I can usually get at least double that on Adsense, and if I were running an affiliate program through the clicks for some of the services advertised I'd probably be earning much more.

Overall experience so far - banner networks pay a pittance, and just aren't worth bothering with as a publisher.

No bro. I don't agree with you. The thing is, many people think it doesn't work because they use the wrong type of banners. You know, the real colourful types with flashy desgins. Those are the last things you want on your site.