Google's advertising strategy

[Brian Turner]

Here's an article that deals with Google as a media company - and though it's something of a long read, it's a provides fairly comprehensive coverage of a lot of what is going on with Google and advertising:

http://www.nytimes.com/2005/10/30/bu...pagewanted=all

Note Schmidt's comments here, because they are very important:

"Our model is likely to affect television last," he said, while expressing optimism that a formula for useful, targeted commercials could be found. For now, he quickly added, the market for various forms of direct marketing is three times larger than that for television ads. "I was shocked by this," he said. "All of us are so conditioned to television as the height of advertising.

Important because internet TV and associating search with that has already been referred to as a "Holy Grail" elsewhere by Yahoo! - so you can be sure that Google has a very serious interest in this.

[RWA]

That is a very long article only got part way through it, until I got bored reading it.