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Affiliate marketing site to sell for £700 million Affiliate marketing site to sell for £700 million
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Old 04-09-2005, 11:14 AM   #1 (permalink)
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Default Affiliate marketing site to sell for £700 million
Who says that affiliate marketing doesn't work? Empire Poker - an affiliate site for Poker888, is apparently going for £700 million...
http://www.guardian.co.uk/business/s...561970,00.html

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Empire operates as a "skin", or white-label, poker and casino site and is the most successful of this new breed of online gambling companies. In effect it is a marketing business that recruits online gamblers and then directs them to third-party websites, such as Party Poker and 888.com, where the poker and casino games are played.

Empire makes its money by claiming commission from the host operators - in some cases, this commission is thought to be over half the revenue generated by individual players. Payments from PartyGaming represent two-thirds of its revenue.
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