Interview with Jim Boykin

[Brian Turner]

Aaron Wall has Jim Boykin in a short interview here:
http://www.search-marketing.info/new...jim-boykin.htm

For those who don't know, WeBuildPages has been a major internet marketing company specialising in SEO for some years - definitely someone to take notice of, in SEO, if you hadn't already.

Over the years you have seen algorithms (and search engines) come and go. What advice do you have for SEO companies to minimize the effects of large algorithm swings?

Think Natural....I've been on the ups and downs before, and the things that stick are the "real sites" that are Resources.

You have to turn your site into a resource and get Real Links from within your neighborhood. It's the hardest work in the world, but it's what the engines want, it's what ranks high and it's what'll stick tomorrow.

Every day I say a few times over the phone "It's Links Over Time - not tons of links at once", and "It's not the number of backlinks, it the position in the Neighborhood that matters." You've got to get links from the right places. Look at what the top sites have going for them...they look like resources...think like Google Touchgraph.

I do miss the easy days of making a new site, buying thousands of links at once, and being on top after a google dance....ah those were the days...but they're gone and engines are getting smarter at finding what is a "resource", and so making good resource sies is what needs to be done today.