Re: How important is IM to your business?
Hi Brian,
I don't actually use IM for business, but last summer I worked with my uncle who runs a Computer Networking company (selling all sorts of network hardware). He uses AIM and MSN for business purposes.
I think its useful in his nature business as he can get instant replies to any questions (for example, if he has a customer on the phone who is looking for some hardware he hasn't got in stock, he can quickly IM a supplier and find if they stock it and for how much he can get the part).
So, I suppose it depends on the nature of your business. However, I think it can be quite useful and can help build relationships with customers/suppliers. One negative thing is that you can often start chatting about other things, which are irrevelant to your business (but again, this can be a good thing?).
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Sunny Gill
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