[Brian Turner]

I've got an opportunity to rebrand Platinax on a kosher business[keyword].co.uk domain name.

It'll cost a little bit, but at present I'm thinking that rebranding as business[keyword].co.uk would offer better development opportunities than as Platinax.

Sure, Platinax is unique, and I do personally like it - but in business terms, it's frequently mis-spelled, unpronouncable, and generally too clever for it's own good.

I'm curious what people here think - preserve Platinax as a brand already, or whether rebranding could offer real benefits in terms of general perceptions of the site by third parties?