[mustardseed]

Creating a new market for a new product is no small task. The key is the marketing campaign. The following elements are essential:

- Need for the product must be established in the consumer's eyes.
- Desire must be envoked
- Trust in the product's quality must be established
- Example of usefulness must be redundantly established.

No one wants to be the first to venture out into the unknown. Most people are generally followers.

Anyway, just a quick two cents