Does sex really sell?

[mustardseed]

I totally agree with the argument given at the top of this thread. I have thought the exact same thing. The more sex, the more I am distracted from the product itself.

The same thing goes for the Geico commercials here in the States. Their latest drive is "so easy a caveman can do it." The whole commercial series is based upon a caveman who is constantly feeling a discrimination similar to racial prejudice. While I think the idea is hillarious and genius. It totally takes my attention away from the product. I don't have and don't ever plan to have geico auto insurance. Why? Inspite of their multi-million dollar ad campaigns I still don't know why they would be better. Progressive commercials are the dumbest out there. They are a total waste of money in my opinion. But they are the best. So I'm with them. They have a genius way of doing business. You can go to their website and compare their rates to other companies. They freely post "cheaper" rates offered by other companies. I've found their service is unmatched. When I was rear ended at a stop light a while back, I got my check in a matter of days. Pretty cool.

[aeonwings]

I actually dont agree. I think Geico's intention is to place their image into your minds. Think about it, If they are ineffective then how come you know to mention cavemen and geico in the same sentence (well, same paragraph). What you said is just a matter of opinion and while I respect your opinion, I must say that Geico's idea is ingenious. Perfect slogan, perfect reference, perfect humor content, perfect commercial! Let's go back to the sex reference. Which image will embed itself into your minds? A nice hour-glass shape blond girl in bikini with a red ferrari or Martha Stewart in bikini (god forbid) next to a minivan? Perfect elements make perfect messages.