A little research: Please answer

[christm3]

Hi All,

Im new here and from what I have seen the forum and website looks great.

I am a student studying ICT, Media and Geography.

Today I would like you to answer a couple of questions I have to help me with my research for media.

The first question is:

1. Do you take notice of advertisements, in forms of Print, Film and Web.

2. Have you ever bought a product as the result of seeing an advertisement, if so what was the estimated value and when did this happen (rough year)

3. Do you believe adverts directly affect spending by the average consumer ?

I would be hugely grateful if you could answer any of these questions of which I can then analyse.

Thank you in advance

Chris

[Brian Turner]

Well, advertising works - some forms better than others - otherwise it wouldn't be such a massive multi-billion dollar industry.

[bumfluff]

Originally Posted by christm3

Hi All,

Im new here

Welcome

Originally Posted by christm3

The first question is:

1. Do you take notice of advertisements, in forms of Print, Film and Web.

To some extent, yes. I don't think it's possible to completely escape noticing ads, although I do use ad-blockers online. I find online ads are way more annoying than offline ones anyway.

Originally Posted by christm3

2. Have you ever bought a product as the result of seeing an advertisement, if so what was the estimated value and when did this happen (rough year)

I don't think I've bought an actual product as a direct result of an advert for years. However, I think you're maybe missing the point of ads. They aren't just about advertising products, even if that's what they do. A large part of advertising is about brand awareness and association. A lot of that is subliminal, so the measuring the effect isn't just a case of asking "have you bought something because of an advert?"

Originally Posted by christm3

3. Do you believe adverts directly affect spending by the average consumer ?

Depends on your definition of adverts. If you're talking about planned ad campaigns, then yes, there's absolutely no doubt about that. If your definition includes a note in a newsagent window or local classifieds, then possibly not.

[Niche]

You need to clarify what you mean by advertisement. Advertising online takes many forms. With banner ads, a lot of internet users have developed nbanner blindness. The most effective form of advertising at the moment is recommendations from people you know or feel you know

getting someone to buy after one viewing of your advert these days is a very rare thing

perhaps you should condider posting a poll

[jackie100]

My answer is Yes to your questions. People always take notice of advertisements either consciously or not.

[GabM]

Originally Posted by christm3

Hi All,

Im new here and from what I have seen the forum and website looks great.

I am a student studying ICT, Media and Geography.

Today I would like you to answer a couple of questions I have to help me with my research for media.

The first question is:

1. Do you take notice of advertisements, in forms of Print, Film and Web.

2. Have you ever bought a product as the result of seeing an advertisement, if so what was the estimated value and when did this happen (rough year)

3. Do you believe adverts directly affect spending by the average consumer ?

I would be hugely grateful if you could answer any of these questions of which I can then analyse.

Thank you in advance

Chris

Re: 1:
I think TV ads are most powerfull. The web ones are probably the list effective, as everyone tends to just ignore them.

Re: 2: Yes, many times.

Re: 3: Yes.

Regards, Gabi