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#11 (permalink) |
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Pro
Join Date: Dec 2008
Posts: 13
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Oh yeah,
Banner Exchanges: If you think Banner Exchanges are the same thing as link exchanges, you’re right, sort of. They are the same, with one exception. Banner Exchanges use graphical banners instead of text. Simple concept, eh? People tend to notice graphics quickly where they will overlook text while skimming a page. I am a “skimmer” myself, so if a headline doesn’t catch my eye or a graphic banner doesn’t look interesting to me, I won’t give it a second look. Using banner exchanges are a little bit more difficult only because of the code necessary to make them work. Most people prefer to link to the images that your banner uses instead of storing those images on their server. This is because they prefer to save their space for their own images and pages. When doing a banner exchange, you have to make sure that your link in the code goes to the actual file that is your banner image. Everything else using banner exchanging is just as simple as using a link exchange. You need to follow the same principles outlined above as well as make sure to organize your banner exchanges too. There are “banner farms” just as there are link farms and you can fall into the same problems with them. Don’t overlook the power of banner exchanges. There are websites that specialize in locating other webmasters that share the same topics as you do. They will help you set up a banner exchange with other webmasters for an administration fee. I usually do banner exchanges on my own though so that I can be sure of where my banner is going and I have the opportunity to talk to the webmaster personally. There is one potential downside to Banner exchanges, bandwidth theft. Here’s an example: A Banner consists of a regular HTML based hyperlink, just like a text link, and a graphical photo or picture. Suppose you have a really nice banner, and you and another webmaster agree to do a Banner Exchange. The picture that represents your graphical banner can be small, medium, or large in size depending on the resolution, size, and complexity of the graphics it contains. When you send your banner to the other webmaster you will, more than likely send him a snippet of HTML code to include on his link page and the appropriate graphic to accompany it. He should also send you the same. Here is what is “supposed to happen” (follow this carefully now, because it can be confusing): The other webmaster should add your snippet of HTML code to his Banner page with all his links and add the copy of your banner image to his image directory on his server. The link he puts on his banner page should point to the local copy of your banner that he has installed on his server. It should not be pointed to pull the image of the banner from your server. When a visitor comes to his website and asks for his banner page, the link on his page should tell his visitor to pull a copy of your graphical banner from his images directory on his server in order to give it to the user’s browser. Essentially, what this means is that when a visitor asks to load his webpage he uses his bandwidth to serve up the entire contents of the page to the user’s browser. However, If you have entered into a reciprocal banner exchange with an unethical individual here is “what can happen”. The other webmaster will put the html code you gave him on his link page, so technically he has provided a link back to you, however, when he puts the html link onto his page, he will change it so that every time one of his visitors asks for his banner link page it will tell the visitors browser to pull the copy of the graphical image of your banner from your website, instead of his, every time someone asks for his page. Now, this doesn’t sound like a major thing, and I’m sure that there is someone out there saying, “So what?”, so let me tell you what. This isn’t a big deal if the guy you swapped banner links with is “small time” and doesn’t get a whole lot of traffic to his site. (which kind of defeats the purpose of swapping Banner Links with him in the first place because your goal was to obtain additional traffic, right?) But what happens if he has a really busy site and gets say a million requests for his banner page every day, but you aren’t getting a whole lot of new visitors to your site because you don’t happen to be very good at making the sizzling, eye catching, whiz bang graphical banner images so that you can attract them? What happens is that your webserver and your bandwidth usage end up serving up your banner to a million of his visitors a day and you still don’t get a whole lot of new visitors to your website. Depending on how much bandwidth your hosting plan provides, the guy could potentially increase your monthly bill without you receiving the extra visitor traffic you expected. Now, I don’t want this little explanation to scare you away from Banner Exchanges, these incidents are actually relatively few and far between, but they do happen on occasion, so you need to be warned and prepared. Strategically placed Banner Exchanges can do fantastic things to improve the level of traffic to your website. Further, when Banners are exchanged with other websites with content that is highly relevant to the content of your website, these Banner Exchanges can also help to significantly improve your search engine rankings. BTW, in order to be able to catch a situation like this you need to be watching and analyzing the traffic coming to your website on a daily basis. The tools we mentioned earlier can tell you just exactly how much traffic is coming to your site and from where. By the way, this same bandwidth stealing capability is often used on websites with lots of multi-media content (pictures, DVD/DIVX, MP3’s etc.) So if your website has lots of multimedia content people can write they’re own HTML page, so visitors to their site just the HTML code, but write that code so that it pulls the images from yours, or somebody else’s site. This is how they handle so much traffic with so little bandwidth usage. |
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#12 (permalink) |
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Pro
Join Date: Dec 2008
Posts: 13
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Swapping Ads:
Do you run a Newsletter or Ezine? If not, you should…but we will talk about that a little later. For now, our purpose is for the advertising that you use in these publications. If you have a few loyal subscribers, you can easily find other newsletter or ezine publishers to swap your valuable advertising space with. I do this all the time and it gives my readers an opportunity to see some ideas or information that I may not be promoting myself. It also puts my ads on the other newsletter or ezine which allows me to get advertisements for my sites in front of people that I don’t have access to on my own. It is easy to find other publishers to swap ads with. Again, you can use a service online that helps you locate these publishers and automate the ad swaps for you. You know me though; I prefer to have control over what is going on with my business, so I find those publishers myself. All I do is hit Google or Yahoo and search for them. Don’t just email them and ask for ad space though. Talk to them about their publication. Subscribe to it yourself and actually read it. Show them you are interested in them and what they have to say. Build a relationship with them. Now I am not advocating putting up a “false front” and butter them up only to ask for an ad swap. That’s not ethical. I mean become genuinely interested in them. I have found so many friends this way and some of them have become truly great business associates and joint venture partners. One good ad in the right place can make you a lot of money. |
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#13 (permalink) | |
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Business Guru
Join Date: Dec 2003
Location: Near Inverness, Highlands, Scotland
Posts: 7,800
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Quote:
In the meantime, it looks like you're not here to discuss these issues, but instead just info dump for promotional purposes. Signature removed.
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#14 (permalink) | |
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Member
Join Date: Sep 2008
Posts: 46
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Quote:
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#15 (permalink) | |
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Senior Member
Join Date: Dec 2004
Posts: 166
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Quote:
.... Mr Anderson!One small critique and it broke down into name calling. I'm waiting to see HenryM's picture now...might look like Hulk Hogan ![]() ![]()
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#16 (permalink) |
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Business Guru
Join Date: Dec 2003
Location: Near Inverness, Highlands, Scotland
Posts: 7,800
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Is that the real Hulk Hogan, or just a wax dummy? I don't think I've ever seen such an vacant stare before!
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SEO specialist |
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| free traffic, increase traffic, internet business, internet marketing, marketing concept |
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