Only a genius could answer this

jonnyd8 · 20-11-2008, 03:42 PM

Ok so I'm an attention seeker obsessed with marketing ;-)

Serious here is my situation.

I have built a site for a client who has this domain name www.abcdefg.com (for example)

She is starting to build some good rank for key terms.

She emailed me today saying the leads are struggling to take down her email address (the site only supplies a for to avoid spam) over the phone and she wants an easier to remeber name.

She now wants www.abc.com with an email address info@abc.com

She would like to brand her business www.abc.com but wants to redirect to www.abcdefg.com

My concern is that SERP results will only show 'www.abcdefg.com' results.

Is it common practice to have a client friendl rul with all your content on a more complex url?

Im relucatnt to chagne everything over to www.abc.com.

Any ideas?

no need for 301 redirects as there will be only one page on ww.abc.com

Thanks

***Brian Turner*** · 24-11-2008, 11:46 AM

Yep - Google will look at the target domain, so if domain name abc.com redirects to abcdef.com, then no one will see abc.com and the branding would be worthless.

scene4u · 16-02-2009, 10:14 PM

Redirecting is not a very good idea and will probably simply not work.

targetedtraffic · 28-04-2009, 07:46 PM

Brain has the correct answer here a simple pointing domain wil be fine, and the email can be forwarded as usual

flanok · 01-05-2009, 03:50 PM

I agree with Brian Turner.
If she wants ABC branding then the url shouuld be ABC not ABCDEF.

You said you wont do a 301?

All page rank and link value would divert to ABC from ABCDEF and would be treat as if it it were ABCDEF, age etc.

I have just done the same thing with a branding change when the original brand name and URL was to similar to an estblished brand.

We were forced to change URl and brand name.
The 301 took about 10 days and believe it or not, the new URL ranks higher than the first one.

My opinion only

Frantic Fish · 18-08-2009, 11:21 PM

301s from one domain to another can go smoothly but they can go slowly too. I've had one of each myself, and try to avoid it now. Rankings always come back in time, but the transition can be 3 or 4 months. I've seen posts from people where it took far longer. I gather that the key issue here is 'trust' and the more competitive the market the more trust you need to rank high. Changing your domain can lose you that trust temporarily. Highlights the importance of getting the right domain name the first time.

20-11-2008, 03:42 PM	#1 (permalink)
jonnyd8 Member Join Date: Mar 2006 Posts: 44	Only a genius could answer this Ok so I'm an attention seeker obsessed with marketing ;-) Serious here is my situation. I have built a site for a client who has this domain name www.abcdefg.com (for example) She is starting to build some good rank for key terms. She emailed me today saying the leads are struggling to take down her email address (the site only supplies a for to avoid spam) over the phone and she wants an easier to remeber name. She now wants www.abc.com with an email address info@abc.com She would like to brand her business www.abc.com but wants to redirect to www.abcdefg.com My concern is that SERP results will only show 'www.abcdefg.com' results. Is it common practice to have a client friendl rul with all your content on a more complex url? Im relucatnt to chagne everything over to www.abc.com. Any ideas? no need for 301 redirects as there will be only one page on ww.abc.com Thanks

24-11-2008, 11:46 AM	#2 (permalink)
*Brian Turner* Business Guru Join Date: Dec 2003 Location: Near Inverness, Highlands, Scotland Posts: 7,892	Re: Only a genius could answer this Yep - Google will look at the target domain, so if domain name abc.com redirects to abcdef.com, then no one will see abc.com and the branding would be worthless. __________________ SEO specialist

16-02-2009, 10:14 PM	#3 (permalink)
scene4u Junior Member Join Date: Feb 2009 Posts: 10	Re: Only a genius could answer this Redirecting is not a very good idea and will probably simply not work.

28-04-2009, 07:46 PM	#4 (permalink)
targetedtraffic Targetedtraffic Join Date: Apr 2009 Posts: 13	Re: Only a genius could answer this Brain has the correct answer here a simple pointing domain wil be fine, and the email can be forwarded as usual

01-05-2009, 03:50 PM	#5 (permalink)
flanok Junior Member Join Date: May 2009 Posts: 3	Re: Only a genius could answer this I agree with Brian Turner. If she wants ABC branding then the url shouuld be ABC not ABCDEF. You said you wont do a 301? All page rank and link value would divert to ABC from ABCDEF and would be treat as if it it were ABCDEF, age etc. I have just done the same thing with a branding change when the original brand name and URL was to similar to an estblished brand. We were forced to change URl and brand name. The 301 took about 10 days and believe it or not, the new URL ranks higher than the first one. My opinion only

18-08-2009, 11:21 PM	#6 (permalink)
Frantic Fish Junior Member Join Date: Jul 2009 Location: Brighton, East Sussex Posts: 26	Re: Only a genius could answer this 301s from one domain to another can go smoothly but they can go slowly too. I've had one of each myself, and try to avoid it now. Rankings always come back in time, but the transition can be 3 or 4 months. I've seen posts from people where it took far longer. I gather that the key issue here is 'trust' and the more competitive the market the more trust you need to rank high. Changing your domain can lose you that trust temporarily. Highlights the importance of getting the right domain name the first time.

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