Only a genius could answer this

[jonnyd8]

Ok so I'm an attention seeker obsessed with marketing ;-)

Serious here is my situation.

I have built a site for a client who has this domain name www.abcdefg.com (for example)

She is starting to build some good rank for key terms.

She emailed me today saying the leads are struggling to take down her email address (the site only supplies a for to avoid spam) over the phone and she wants an easier to remeber name.

She now wants www.abc.com with an email address info@abc.com

She would like to brand her business www.abc.com but wants to redirect to www.abcdefg.com

My concern is that SERP results will only show 'www.abcdefg.com' results.

Is it common practice to have a client friendl rul with all your content on a more complex url?

Im relucatnt to chagne everything over to www.abc.com.

Any ideas?

no need for 301 redirects as there will be only one page on ww.abc.com

Thanks

[Brian Turner]

Yep - Google will look at the target domain, so if domain name abc.com redirects to abcdef.com, then no one will see abc.com and the branding would be worthless.

[scene4u]

Redirecting is not a very good idea and will probably simply not work.

[targetedtraffic]

Brain has the correct answer here a simple pointing domain wil be fine, and the email can be forwarded as usual

[flanok]

I agree with Brian Turner.
If she wants ABC branding then the url shouuld be ABC not ABCDEF.

You said you wont do a 301?

All page rank and link value would divert to ABC from ABCDEF and would be treat as if it it were ABCDEF, age etc.

I have just done the same thing with a branding change when the original brand name and URL was to similar to an estblished brand.

We were forced to change URl and brand name.
The 301 took about 10 days and believe it or not, the new URL ranks higher than the first one.

My opinion only