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Truth and lies in media marketing Truth and lies in media marketing
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Old 22-05-2008, 11:50 AM   #1 (permalink)
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Default Truth and lies in media marketing
Seth Godin makes a point that great marketers tell great stories - great stories form the basis of their great marketing. But at no point has “truth” ever been a compulsory element of that story-telling - certainly judging by past performance of marketing, not least with regards to engaging media. It’s a method that has long been [...]

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