Business advertising spend by sector

***Brian Turner*** · 05-01-2008, 07:04 PM

Search Engine Watch carries an interesting feature from Nielsen net ratings on a breakdown of advertiser spend:
http://searchenginewatch.com/showPage.html?page=3627916

What's really interesting to me is the section on spend per sector. This indicates to myself as a webmaster where the money is headed in terms of online advertising, and hence tapping into those advertising markets.

I've made some charts of the figures provided and attached them below:

Chart 1 is the overall business spend by sector
Chart 2 is the change in business spend by sector from Oct 2007 to November 2007.

Interpret and use this information as you see fit.

05-01-2008, 07:04 PM	#1 (permalink)
*Brian Turner* Business Guru Join Date: Dec 2003 Location: Near Inverness, Highlands, Scotland Posts: 7,955	Business advertising spend by sector Search Engine Watch carries an interesting feature from Nielsen net ratings on a breakdown of advertiser spend: http://searchenginewatch.com/showPage.html?page=3627916 What's really interesting to me is the section on spend per sector. This indicates to myself as a webmaster where the money is headed in terms of online advertising, and hence tapping into those advertising markets. I've made some charts of the figures provided and attached them below: Chart 1 is the overall business spend by sector Chart 2 is the change in business spend by sector from Oct 2007 to November 2007. Interpret and use this information as you see fit. Attached Images

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