Re: Sales and Marketing Plan
Sometimes you have to ignore all the business plan stuff as some markets simply have no unit of measure. Trust me on this as something I'm embarking on couldn't be measured at all and I employed a couple of people that specialize in the field.
If you're a bleeding edge leader, sometimes you just have to go with your gut, make it or break it, and take the risk, that's the sign of a true entrepreneur.
Otherwise, you're living by how others measure your potential for success which is in fact a formula for disaster.
Don't get me wrong, do your market research, but if certain people tell you it won't work and they aren't your target customer make sure you interview a sufficient amount of target customers before tossing in the towel or jumping in with both feet.
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