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Originally Posted by garyk
One word; Headline! Every advert, every sales letter, every story hooks readers/prospects by one and one thing only, a compelling headline. I would forget any fancy graphics or what is known as 'instituitional' advertising where most of the space is taken up with the companys name or some fancy logo - Waste of time and space! I wouldnt ask a closed question in your headline, "The Internet - Are you using the most powerful marketing medium on the planet?" I would read that, say Yes! and then just move on!
Gary
Gary
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I would agree - Be careful asking questions - you might not get the answer you want.
(Gary - this is Paul Gorman right ?)