News publishing as lead generation

[Brian Turner]

Aaron Wall published something ages ago, where he happened to mention that newspublishing is becoming nothing more than co-branded lead generation activity.

That comment *really* stuck in my mind, and when I look at the net, I can see sites such as CNN and CNET aggressively chasing these.

The interesting point is that while it seems to be developing stateside so far, you can expect it to go mainstream in the UK soon enough.

What really bugs me, though, is that while I'm building up my own mini-news empire, I really have no end game in sight. I guess that means I should really focus on the lead generation aspect, but at present, I don't see a way to really work on this.

[bizal]

advertorial ( great new word from marketing) is the new in thing and free PR sites with good key words are the now and future!

Dave