[henrym]

Swapping Ads:

Do you run a Newsletter or Ezine? If not, you should…but we will talk about that
a little later. For now, our purpose is for the advertising that you use in these
publications.
If you have a few loyal subscribers, you can easily find other newsletter or ezine
publishers to swap your valuable advertising space with. I do this all the time
and it gives my readers an opportunity to see some ideas or information that I
may not be promoting myself. It also puts my ads on the other newsletter or
ezine which allows me to get advertisements for my sites in front of people that I
don’t have access to on my own.
It is easy to find other publishers to swap ads with. Again, you can use a service
online that helps you locate these publishers and automate the ad swaps for you.
You know me though; I prefer to have control over what is going on with my
business, so I find those publishers myself. All I do is hit Google or Yahoo and
search for them.
Don’t just email them and ask for ad space though. Talk to them about their
publication. Subscribe to it yourself and actually read it. Show them you are
interested in them and what they have to say. Build a relationship with them.
Now I am not advocating putting up a “false front” and butter them up only to ask
for an ad swap. That’s not ethical. I mean become genuinely interested in them.
I have found so many friends this way and some of them have become truly
great business associates and joint venture partners. One good ad in the right
place can make you a lot of money.