Re: Sales and Marketing Plan
Market research. Get in touch with the proposed 'niche', extrapolate information from them from one to one interviews/questionnaires, focus meetings, find out how much theyre willing to pay, if theyre ready for your product, test the demand and the only accurate way you can do this would be through research. Many people jump straight into 'niches' and find out there aint nothing there to exploit :-) As the thread started with a marketing plan, your research should be included within this plan, or at least should have been carried out to substantiate any projections/plans/strategies you come up with in your marketing plan.
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