Whenever people first start to learn about SEO, the big temptation is to “over-optimise” a site.Symptoms of over-optimisation are obvious - and terrible:1. UsabilityThe site becomes unusable and badly presented - there’s so much focus on delivering keywords and internal links, that the webmaster completely forgets about the actual visitor experience.So when the users visit [...]
More: Avoid over optimisation: users first, search engines second