It's not really an outstanding webpost, but the title says it all:
Marketing Is About Communication, Not Self-Promotion
Quote:
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Marketing is about communicating with your target audience — it’s not about trying to push your products/services on consumers until they give in and make a purchase.
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I couldn't agree more, which is where Seth Godin's Permission Marketing premise really takes off, and why companies of all sizes need to embrace the Social Web.
2c.
