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Old 05-05-2008, 02:23 PM   #2 (permalink)
MichaelWall
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Join Date: Jan 2008
Posts: 45
Default Re: How do I reach my market?

You could start of by doing some keyword research.

Go to Google https://adwords.google.com/select/KeywordToolExternal and get some keyword ideas. E.g type in 'room to rent' or something related to your business, make sure use synonyms is ticked and click submit.

This will throw up related terms and give you an indication of the competitiveness of those terms and the search frequency. You could use Adwords if you'd like to find out exactly how many times these terms are searched for.

If the main 2 or 3 keyword is too competitive (after you've done competitor research) trying going to more specific keyphrases. You might want to include relevant regions or cities.

Digg around the internet for forums, niche directories that are relevant to your service and the target market that you are trying to attract.
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