Internet Business Forums - View Single Post - Platinax to die; reborn as InternetBusiness.co.uk

lin robinson · 19-01-2008, 06:08 PM

Probably not a bad idea. I thought the name was odd, myself, sounded like a silver exchange or chrome plating process. Hey, it was 8 letters, though. Don't know if that e-matters anymore.

My worst one of those was a short-lived arts magazine called "Eidolon". Wonderful name except nobody knew how to pronounce or its wonderful meaning.

Several years later, as a consultant, I tried my damnedest to talk a guy out of calling a magazine "Arete". Again, some cool greek meaning, but meaningless and hard to pronounce or spell. Worse yet, the mag was in San Diego and "arete" means "earring" in Spanish, which the devotely mulit-cultural mag people were unaware of. They kept the name. Made it a year by burning up the publisher's trust fund, then tanked.

Good luck with your new branding

19-01-2008, 06:08 PM	#2 (permalink)
lin robinson Gigantic Member Join Date: Dec 2007 Location: Mexico Posts: 300	Re: Platinax to die; reborn as InternetBusiness.co.uk Probably not a bad idea. I thought the name was odd, myself, sounded like a silver exchange or chrome plating process. Hey, it was 8 letters, though. Don't know if that e-matters anymore. My worst one of those was a short-lived arts magazine called "Eidolon". Wonderful name except nobody knew how to pronounce or its wonderful meaning. Several years later, as a consultant, I tried my damnedest to talk a guy out of calling a magazine "Arete". Again, some cool greek meaning, but meaningless and hard to pronounce or spell. Worse yet, the mag was in San Diego and "arete" means "earring" in Spanish, which the devotely mulit-cultural mag people were unaware of. They kept the name. Made it a year by burning up the publisher's trust fund, then tanked. Good luck with your new branding __________________ MEXICAN SLANG 101