Okay, I've been giving this a *lot* of thought.
Platinax isn't a brand - it's an unpronounceable word that carries no meaning. I was trying to act clever, but got it wrong.
There's an expiring domain I'm chasing that should be available in about 2 months time. I think it offers branding potential, says something about the site, and offers a much better name (and is pronounceable!). No hyphens, either.
So, presuming all goes well and I'm able to grab this domain, Platinax will die in about 2 months time, and be rebuilt and redesigned and rebranding as something else - bigger and better.
Stay tuned.