Internet Business Forums - View Single Post - Old School Marketing vs New School Marketing

***Brian Turner*** · 01-09-2005, 01:27 PM

Interesting set of comparisons here:
http://mmanuel.typepad.com/media_gue...hool_vs_n.html

Obviously, an important point to raise is that we're facing a completely different set of markets - old school could mass market, but the internet and mass media are fragmenting into niche markets, and this is what the new marketer has to adapt to.

Still, there are key principles that should work in both - not least that customer care can (I'd say should) always be an important part of your marketing strategy.

01-09-2005, 01:27 PM	#1 (permalink)
*Brian Turner* Business Guru Join Date: Dec 2003 Location: Near Inverness, Highlands, Scotland Posts: 7,800	Old School Marketing vs New School Marketing Interesting set of comparisons here: http://mmanuel.typepad.com/media_gue...hool_vs_n.html Obviously, an important point to raise is that we're facing a completely different set of markets - old school could mass market, but the internet and mass media are fragmenting into niche markets, and this is what the new marketer has to adapt to. Still, there are key principles that should work in both - not least that customer care can (I'd say should) always be an important part of your marketing strategy. __________________ SEO specialist